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My ABBA Day

My ABBA Day

My ABBA Day

The Morning Soundtrack No One Asked For

My ABBA day started like many of my other unremarkable mornings: slightly disoriented, mildly hungover on existential dread, and with a song inexplicably looping in my head. The culprit? Tiger by ABBA. Not Dancing Queen, not Waterloo, but Tiger. Woke up mid-chorus, singing lyrics I hadn’t heard in at least three decades like they’d been hiding in my DNA, just waiting for the right moment to pounce. Why Tiger? No clue. Divine intervention? Agnetha whispering to me from the cosmos?

Anyway, I reached for my laptop, typed “ABBA Tiger” into YouTube like some bizarre morning ritual, and hit play. That was it. That was the moment the day was claimed. My ABBA day had begun. And let me tell you, once you hit play on Tiger, there’s no going back. You’re on the Swedish rollercoaster now.

A World Tour From Space

Let’s zoom out for a second. Imagine Earth. Big, blue, fragile little marble. Now zoom in, past the clouds, past the borders, over Europe and across the Alps, until you find Italy. Now a little further, into Florence. There. You see it? The cluster of piazzas, terracotta rooftops, tourists pretending they understand Renaissance art. Zoom in even more until you spot my modest apartment near Santa Croce, right above an internal courtyard where you can hear every cough, clatter, and domestic argument from ten surrounding flats.

Inside, it’s 6am. The world is asleep. My neighbours are quiet. And I am absolutely blasting ABBA.

A Love Letter to Scandinavian Obscurity

I didn’t stop at Tiger. No, once the portal was opened, the whole catalogue came crashing in. Dancing Queen. S.O.S.. Money, Money, Money. Fernando. Even Super Trouper, which, let’s be honest, no one understands but we all pretend to. As each song played, I found myself thinking about ABBA not as a kitschy pop group, but as cultural unicorns. These people hit a level of fame that most of us can’t even fantasise about,and then they just disappeared.

They left. At the height of their fame. Walked away from the cameras, the fans, the madness. No PR stunt. No farewell tour. Just “We’re done, thanks,” and off they went to go be Nordic somewhere.

Agnetha in particular fascinates me. She vanished like a blonde ghost. Refused to speak English. Refused the fame. Just flat-out peaced out of the global spotlight. And I find myself, at stupid-o’clock, admiring that more than I probably should.

Nostalgia Hits Like a Freight Train

I looked at those old videos, the sequins, the awkward dance moves, the unapologetic camp… and I saw something that broke my heart a little. Innocence. Joy. The kind of lightness that’s nearly impossible to find now, when everything is filtered, monetised, and hashtagged.

Has our world always been this chaotic, or did we genuinely lose something? Did we trade sincerity for followers? Did we swap melody for algorithms?

I started thinking about how we now live in a time where people film themselves crying on TikTok for views, where news is measured in retweets, and where empathy is some kind of endangered virtue. I thought about all the crap ABBA managed to avoid by disappearing. They never had to navigate Twitter mobs or YouTube comment sections. They just got to live. Obscure, peaceful, and away from the circus.

A Cosmic Perspective With a Side of Cynicism

Let’s pan back out. Past my laptop, out through the open window, beyond Florence. Let’s leave Earth’s atmosphere and see our pale blue dot from space. A solitary orb floating in a violent, freezing universe. Look at it. Beautiful. Small. Alone. And down there? People are taking filtered selfies in public bathrooms while the planet burns.

Scientists are busy trying to unravel the mysteries of quantum entanglement, bending their minds around the idea that two particles can affect each other across vast distances. Meanwhile, influencers are screaming at fast food workers on Instagram live. That’s the split screen we’re living in.

Florence Shrugs

Back in my apartment, pasta water boils in a nearby flat. Laundry gets pegged to sagging clotheslines. An old man waters basil plants and side-eyes my windows like I’m the lunatic. And maybe I am. Because I’m playing Tiger for the fifth time. Not quietly, either.

I know my neighbours are judging me. I can feel it. They probably think I’ve lost the plot. And maybe I have. But in a world that feels like it’s spinning out of control, I needed a day where ABBA was the only soundtrack. Something familiar. Something that didn’t ask anything of me except to listen.

So I turned the volume up, made myself a coffee, and gave in to the madness. Because sometimes the only way to survive reality is to drown it out with disco pop from four Swedes who left the party before the lights came on.

And honestly? I think they had the right idea.

End scene.

Want to see what I’ve been up to lately? Check out my Bromance category, or even my Memoir & Real Life one. Trust me, it’s not nostalgic in the least.

Abba Members Now My Abba 70s Day Fox Emerson

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18 thoughts on “My ABBA Day

  • Nick

    I wish I was around in the 70s…. would be more fun then wondering how my massive nose looks in Facebook pics haha.

    Reply
    • Nothing wrong with admiring Abba 30 years later Nick!
      Oh and um… get out the bathroom and stop taking selfies. Really!

      Reply
  • Missy

    So funny! Luv ABBA!

    Reply
  • I hear you, man. What on earth happened this morning? I woke up to ABBA’s ‘The Winner takes it all’ in my head.
    The 70’s were much nicer in my opinion. Gone are they days where I could just stroll around without fear of being mugged, go and get milk from the farmer around the corner just after 6pm, not caring about politics. Yes, we have all grown up from childhood. Have we matured? The winner takes it all. Not everyone of us has been brought up to be a winner, but we can make a change to become winners. Fight like in Waterloo and win against all odds (OK, this is not an ABBA song, but Phil Collins has been in my ears for many years). Even on ABBA days like these, there is much more to crazy wannabe presidents, bullish emotionally unintelligent bosses. Put it into perspective: life is good, if you want it to be good. Agnetha made a conscious decision to step out of the craziness of this world. She wanted her life to be good for her. She is a winner. Fox is a winner. He stepped out of the corporate world to live a good life doing what he is passionate about, writing books. I keep on fighting in Waterloo manner against new bosses, against mediocre bludgers in this corporate world. Let this ABBA day be an inspiration to you to become a winner. It is all in your (and my) mindset. Play that funky music, get ridiculous, have another day in paradise, even if there is no milk today, money money money is not everything. Show your true colours and beat it. Your life is a thriller, there will be no white flag as we fight against all odds and want to break free.
    Thanks Fox for your thoughts… we do miss you in corporate world ☺

    Reply
    • Hey Bodo! Thanks for the comment, very nice to hear from you. Maybe it’s time you took a risk and a break and stepped off the stage for a short period of time. You just never know what might happen!
      There’s a few things I miss from the corporate world and working with you is one of them!

      Reply
  • stevie

    What an ispiring thought! I thougt that it was a joke an then read it again and thougt that it is so true! in sweden there is a lot of love for abba and there are so many thougts like this ones! Thank you for what you wrote fox!

    Reply
    • I can’t wait to visit Sweden Stevie! Sadly it’s one country I haven’t got around to seeing yet. It looks amazing! And of course it’s where Abba came from so it must be good! Thanks for your comment 🙂

      Reply
  • I’m really getting into your posts! This is my favorite so far hands down. It really made me realize that we live in a cold world. i’m only 23 but I have been thinking lately about the presidency and what choices we have. I can see underneath the words what yuou’re talking about!!! I am listening to ABBA on youtube and I’m getting what you mean! Awesome!

    Reply
    • Thanks Christian. I really enjoyed writing it. It’s one of those things, at the right time, the right post pops into your head. Glad you liked it and understood the message 🙂

      Reply
  • Dave

    Dude, nice work. I used to be a huge fan of abba back in the day though I wouldn’t admit it these days lol

    Reply
    • Dave you need to come out the closet and just embrace your love for Abba! Spread the Abba love lol

      Reply
  • Brendafi

    Yes! now got abba stuck in my head

    Reply
  • ABBA was — is, my favorite band. In 1982, when ABBA (rested), I was so upset that I vowed I would never fall for another bands music, and I didn’t. Last May 2015, I rediscovered ABBA while re-recording VHS tapes to DVD, I found out Agnetha released six English CD’s, I ordered them all, Frida’s too. I’m still trying to forgive myself for missing Frida and Agnetha, to watch them progress musically. It was a bit of a shock to see Frida and Agnetha in their mid to late 60’s when I was so used to seeing them in their 20’s, but I got older too, (57). I can’t believe I missed them “grow up”. It feels like I missed my own daughters grow up. THIRTY FOUR YEARS, I’m back to stay….

    Reply
    • Hi Larry, good to hear from another ‘fan’. Such timeless music – applicable today, though so out of place at the same time. Hope you enjoyed the blog.

      Reply
    • Erich

      I feel similarly because I watched them for so many years and then soon I watched them and they were older and I thought that they suddenly wasn’t the same people. Because of course that was a long time ago now. I like that you put about looking at Earth from out of space because it reminds me so much that we see the world so different if we look outside of everything.

      Reply
  • Philandereros

    So good! Glad I found this post. I secretly like Abba shhh

    Reply

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